Major changes are currently taking place in the energy industry, and all indications point to continued change in the coming years. A high level of mobility among customers with frequent supplier shifts is a fact. In an industry characterized by fierce competition and price pressure, the companies that are innovative and customer-friendly will attract the most customers.
Today, the electric companies compete for all customers, but only those who already have insight into which customers will be profitable in a few years will see success in the future. Through an understanding of the customers, there is also a knowledge of what they need and thus the ability to target relevant offers and communication to them.
When the industry faces both increased competition and significant changes, new opportunities arise. With access to data, relevant insights and the right tools, there is potential to increase competitiveness and stay one step ahead. Large amounts of data can be analyzed to increase understanding of customers, optimize the risk in the credit portfolio and select the right customers. Smart data makes this possible.