Do you want to be able to predict your customers’ future needs? With the help of smart data and predictive analysis you can determine which individuals are likely to buy a car, take out a private loan or become parents in a given time span. In short, you can identify consumers that are moving into a new phase of life with new needs, interests and buying behaviors.
A generation ago, predicting the behavior and consumption of different customer groups was more straightforward. People had children at about the same age and lived at the same address for a long time. But things have changed. Today there is much more variation and there are many more choices to make in life. A 25-year-old can have more in common with a 50-year-old than with a person of his/her own age.
In today’s markets, it is important to adapt your communication to increasingly choosy consumer groups. With a quality analysis of public data sources together with data collected through surveys, you can get to know your customers better.