Yes, we establish marketing profiles.
This means we might categorize you into "marketing segments" such as "families with children", "retired people" or "people living in city X" based on statistical variables.
This categorization will result in your data being offered to companies that sell products or services that we think are more likely to interest you. In turn, companies that sell products or services that probably won’t interest you, will be less likely to contact you.
The criteria can be purely geographical, for example a company might ask us for a selection of people living within a 10km radius of their shop or in city X. In a broader sense, if we assume you belong to a family with children, you will receive more ads for family cars, amusement parks and other offerings for families. If you are a retiree, you will more likely receive advertisements for investment products or holidays. Finally, if your house has solar panels, you may be more open to some of the arguments related to the environment.
These profiles are not pre-established - we build them according to requests from our customers and we do not necessarily keep them.