The basic idea of trigger-based marketing is that you can communicate with your customers and prospects at a time when interest in your offerings is the greatest. These occasions or events (triggers) are identified with help from up-to-date and qualitative data provided by Bisnode. For you to be able to optimize your work and achieve the greatest impact, we have developed a solution in which we take responsibility for all aspects of the marketing process. Since the communication is also automated, you achieve valuable resource efficiency and can feel confident that the implementation is true to your brand. Overall corporate guidelines and strategies are made to fit at the local level with relevant offers for each client. Mastering this type of marketing allows you to increase your ROI significantly compared to traditional marketing methods.
Bisnode's solution for trigger-based marketing includes steps such as the following:
Target group selection
We continuously identify the most interesting target audience for your business. Using a variety of selection variables, we can secure a relevant target audience.
Assured data quality
We continuously go through your data to ensure that it is correct and supplement it with data from Bisnode. Our database is constantly synchronized with official sources.
We take responsibility for the implementation of components of marketing campaigns, such as printing and distribution. You decide which of our offers you would like to take advantage of, and implementation is then automated.
Bisnode analyzes the results using response analytics. This way you know exactly how many people received the mailing, how many acted on it, what it cost and what revenue it generated. You gain access to all these insights in an effective way through the easy-to-read activity portal.