Trigger-Based Marketing

Boost your ROI with automated marketing

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Develop your business by reaching customers during their purchase window

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Ensure maximum accuracy with smart use of data

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Streamline your marketing thanks to a complete solution

Decisive timing

Decisive timing

A constant challenge for all who work with communication and marketing is not only to reach the audience, but also to get the recipient to notice and take in the message. When the goal is to drive conversions and increase sales, the timing of a campaign is extremely important. Directing the offer to the customer in just the moment he or she is inclined to buy can be crucial for the deal.

Trigger-based marketing is a concept developed for marketers to be able to optimize their communication and sales activities. Bisnode's trigger-based marketing does just that. But our experience has shown that it is not the actual event-driven marketing that represents the challenge. The challenge is rather the management, implementation and insights that require everything from time and knowledge to technological solutions and access to relevant data. We therefore offer you a solution that ensures quality throughout the entire process of target audience selection, quality-assured data, implementation and monitoring. This way, you can reach customers at just the right time, enhance the impact and increase your ROI.

Identify events and increase your ROI

Identify events and increase your ROI

Ensure improved results through Bisnode’s trigger-based marketing

  • Increase profitability by reaching customers when they are ready to buy, i.e. during relevant events
  • Campaigns achieve a greater effect since you get a higher return on your investments
  • Be sure that you achieve the desired objective by continually receiving a response analysis from the campaign
Strengthen your marketing through a complete and automated solution

Strengthen your marketing through a complete and automated solution

Quality assure the process with Bisnode’s trigger-based marketing

  • Increase accuracy thanks to event-driven marketing based on updated and high-quality data
  • Focus your resources on what you do best and let Bisnode take responsibility for the entire process, from target selection, production, distribution and monitoring of the campaign
  • Streamline your marketing and ensure quality with fully automated processes

The basic idea of trigger-based marketing is that you can communicate with your customers and prospects at a time when interest in your offerings is the greatest. These occasions or events (triggers) are identified with help from up-to-date and qualitative data provided by Bisnode. For you to be able to optimize your work and achieve the greatest impact, we have developed a solution in which we take responsibility for all aspects of the marketing process. Since the communication is also automated, you achieve valuable resource efficiency and can feel confident that the implementation is true to your brand. Overall corporate guidelines and strategies are made to fit at the local level with relevant offers for each client. Mastering this type of marketing allows you to increase your ROI significantly compared to traditional marketing methods.

Bisnode's solution for trigger-based marketing includes steps such as the following:

Target group selection

We continuously identify the most interesting target audience for your business. Using a variety of selection variables, we can secure a relevant target audience.

Assured data quality

We continuously go through your data to ensure that it is correct and supplement it with data from Bisnode. Our database is constantly synchronized with official sources.

Implementation

We take responsibility for the implementation of components of marketing campaigns, such as printing and distribution. You decide which of our offers you would like to take advantage of, and implementation is then automated.

Follow-up

Bisnode analyzes the results using response analytics. This way you know exactly how many people received the mailing, how many acted on it, what it cost and what revenue it generated. You gain access to all these insights in an effective way through the easy-to-read activity portal.

One area where Bisnode already has proven experience and has helped customers achieve high results with trigger-based marketing is in the automotive industry. There are several distinct events (triggers) where service stations, inspection companies and vendors of accessories and spare parts can offer their products and services to vehicle owners just when they are the most interested.

One example: Bisnode offers actors in these industries the opportunity to communicate with vehicle owners in connection with automotive inspections. For the inspection station and the company that sells accessories and spare parts, it represents a golden opportunity to invite vehicle owners to do a "pre-check" ahead of an upcoming mandatory inspection, or to offer model-specific replacement parts that are known to often get remarks during an inspection. 

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