Audit your data

Increase your business opportunities by maintaining full control of your customer directory

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Analyze your customer data and develop your business

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Create opportunities to effectively reach your customers

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Gain insight into the status and potential of your global customer directory

Business-critical data

Business-critical data

How does the quality of the data in your customer directory hold up? It might be a difficult question, but don't worry, you're not alone — many companies struggle with the same challenges.

Accurate data is one of the most important success factors for marketing and sales. Misguiding base information can not only lead to wrong decisions being made, but also result in marketing investments and sales activities not reaching their full potential. This can make poor data quality a very costly concern.

By conducting a thorough analysis of the current state of your customer data, Bisnode ensures that your data is accurate and useful to help you improve your business.

Update and secure your customer database

Update and secure your customer database

Secure valuable support for decisions with Bisnode’s analytics

  • Assure the quality of your customer database with a thorough situation analysis.
  • Make sure that your customer directory consists of accurate and updated data.
  • Get full control of challenges and areas for improvement in your customer directory.
Build the foundation for full potential

Build the foundation for full potential

Increase your opportunities with Bisnode’s solution

  • Reach all your customers in a cost-efficient way.
  • Optimize the opportunities for successful marketing and targeted sales activities.
  • Develop and improve your customer relationships by reaching out to the right contacts.
Keep track of your international customer database

Keep track of your international customer database

Analyze data quality worldwide through our partnership

  • Ensure that you have control over the current quality of your data on a global level.
  • Understand the risk factor in your customer directories in different markets.
  • Recognize the opportunities of continuously synchronizing with the world's largest corporate database and mapping against D&B D-U-N-S® Numbers, thanks to our partnership with Dun & Bradstreet.

What does assessing your data quality tell you?

A review that leads to full insight

Bisnode's solution will give you a clear view of the actual status of the quality of your data. You will also receive recommendations for measures to take and information about the potential you can achieve.

This includes answers on the following:

  • Number of duplicates
  • Number of inactive companies
  • Number of deceased individuals
  • Status of the addresses
  • What data is inaccurate
  • How and with what you can enrich your data

When the audit of your customer database is finalized, Bisnode can optimize and secure it based on your needs. We correct inaccurate data, remove duplicates and match the data to our continuously updated databases. This helps you streamline administration and at the same time free up time for your salespeople. Both badwill and returns are avoided when all names and addresses are correct, which also will help you save costs. The result will be better accuracy in your marketing, which contributes to more business and better profitability. Through regular customer database updates from Bisnode, you secure the quality of your data and opportunities for success, now and in the future.

 

Bisnode's solution gives you opportunities to develop and optimize your business. We review your database and give you a full overview of potential risks and opportunities. The data quality is assessed and processed with data from Dun & Bradstreet's corporate database with financial information on 265 million companies and 30,000 data sources. With the help of D&B D-U-N-S® Numbers and global owner structures, we provide you with accurate, complete and current data. This analysis gives you insights in the form of a clear and concise report, explaining how you can most effectively work with your data. Whether you work in risk management, marketing, sales or procurement, your decisions will be more targeted and effective with accurate data.

Bisnode provides the following

 

  • High-quality data — get accurate information with the right data and no duplicates
  • Risk identification — avoid losses and costs through complete data about your customers and their payment behavior patterns.
  • Market potential — create accuracy in your marketing and increase sales by identifying your best customers. Understand where you can find them and where your greatest potential lies.
  • Savings in the supply chain — gain insights about your supplier portfolio and knowledge about hidden risks and opportunities.

 

Bisnode has been working extensively with data quality for many years and we know the risks involved in not securing your data quality. A lot can happen over the course of a fiscal year that can have a direct impact on your sales and marketing results.

 

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