Up to 40 percent of the average customer database consists of inaccurate information. This could mean that your sales representatives are using old phone numbers or trying to reach out to people who have changed positions or workplaces, or it could mean that your finance department is sending invoices to the wrong addresses. Studies show that 20 percent of a salesperson's time is spent on finding the right information to be able to create new leads. Simply put, accurate and current customer data speeds up the sales process.
Bisnode's solutions ensure that your CRM system is updated and doesn't have any duplicates and that it contains complete information from across the globe. This allows your employees to focus on the right things and make the right decisions.