The increasing mobility and more varied family structures of the modern world place greater demands on being able to predict behaviors and drivers. Understanding contemporary society has quite simply become more complex and therefore requires new tools. Bisnode Kollektion analyzes modern families and society in an entirely new way, thanks to access to vast amounts of information and experience, which lead to unique insight through smart analyses. Bisnode Kollektion describes, simply and clearly, modern markets and target groups based on their consumption patterns, the type of households they live in, their hobbies, their values and the part of the country in which they reside. This analyzed data is added to your existing data to create enriched customer profiles, helping you accurately pinpoint the moment a customer enters a consumption cycle.
Bisnode Kollektion launches from three levels of insight: Individual, Household and Geography, which are based on vast amounts of information from a number of different sources. By looking at life phases, buying behaviors and buying windows, we can make insight on your target audiences come alive.